Privacy Policy

1. Who We Are

Alpha Ade Homes Ltd is the data controller for personal data collected through this platform. We are registered with the Information Commissioner's Office (ICO) under UK GDPR.

2. What Data We Collect

• Identity data: full name, date of birth, nationality, passport number
• Contact data: email address, phone number, postal address
• Financial data: investment budget, source of funds, bank details
• Identity verification: passport copies, proof of address, source of wealth documents
• Technical data: IP address, browser type, device information
• Usage data: pages visited, features used, time on platform
• Communications: emails, messages, and enquiries sent to us

3. How We Use Your Data

• To verify your identity and comply with AML regulations
• To provide you with investment information and opportunities
• To manage your investor portal account
• To send you relevant investment updates and notifications
• To comply with legal and regulatory obligations
• To report to HMRC under CRS and FATCA requirements
• To improve our platform and services

4. Legal Basis for Processing

We process your data on the following legal bases: contract performance (to provide our services); legal obligation (AML, KYC, tax reporting); legitimate interests (platform security, fraud prevention); and consent (marketing communications).

5. Data Sharing

• HMRC — for CRS and FATCA tax reporting obligations
• Regulatory authorities — if required by law
• Identity verification providers — for KYC checks
• Email service providers — to send you communications
• Cloud infrastructure providers — to host the platform securely
• We never sell your personal data to third parties

6. International Transfers

Some of your data may be transferred to countries outside the UK, including your home country as part of CRS reporting. We ensure appropriate safeguards are in place for all international transfers.

7. Data Retention

We retain your personal data for as long as your account is active and for 5 years after account closure, as required by AML regulations. Identity verification documents are retained for 5 years from the end of the business relationship.

8. Your Rights

• Right to access — request a copy of your personal data
• Right to rectification — correct inaccurate data
• Right to erasure — request deletion of your data (subject to legal obligations)
• Right to restrict processing — limit how we use your data
• Right to data portability — receive your data in a portable format
• Right to object — object to processing based on legitimate interests
• Right to withdraw consent — for consent-based processing

9. Cookies

We use essential cookies to operate the platform and analytics cookies to improve it. You can control cookie preferences through your browser settings. Essential cookies cannot be disabled as they are necessary for the platform to function.

10. Security

We implement industry-standard security measures including encryption, secure data storage, access controls, and regular security audits. However, no internet transmission is completely secure and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by email. Continued use of the platform after changes constitutes acceptance of the updated policy.

12. Contact Us

For privacy queries or to exercise your rights, contact our Data Protection Officer at invest@alphaadehomes.uk or write to us at 51 Porchester Road, London, W2 6ET.

12. Contact Us

For privacy queries or to exercise your rights, contact our Data Protection Officer at invest@alphaadehomes.uk or write to us at 51 Porchester Road, London, W2 6ET.